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This was a design concept for a company branding update:
This was a design concept for a company branding update:
Logo redesign, incorporation with merch and gear, digital assets...
Logo redesign, incorporation with merch and gear, digital assets...
Collegate & Classic
Collegate & Classic
Being an establishment in a smaller college town, the client wanted to update their logo to be fresh and new but still recognizable to the community
Powerful But Subtle
Powerful But Subtle
Client wanted to reuse and emphasize the violet from previous branding, so I added contrasting sandy-gold and created a color palette from blending the two
The result is a color scheme that looks fresh and energetic, but also steeped in the legacy garnered a community staple
Here's everything collected into a design guide delivered to the client for later reference:
Here's everything collected into a design guide delivered to the client for later reference:
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